On May 11th, six Dongfeng Tianlong tractors departed from the Dongfeng Commercial Vehicle Delivery Center in Shiyan were dispatched to the Shanghai Port, sailed after completing the loading at the Shanghai Port, and sailed to Africa. They will arrive in Senegal and Benin respectively. It is reported that the delivery of six Tianlong tractors took less than two months from the delivery of the first 16 units of the same model Tianlong tractors. This year , this single model sales quantity will reach 50 units in West Africa.

Staff of  Delivery center is making final inspections of vehicles

 6 units Dongfeng Tianlong have been loaded and are waiting for departure

“If the first batch of Dongfeng Tianlong tractors is to open the West African market, then this new order demand is a further recognition and recognition of the quality of Dongfeng Commercial Vehicles.” Responsible person in charge of Dongfeng Commercial Vehicle said, “A further order in less two month indicated that Dongfeng Commercial Vehicle's high-quality products and caring services have won the trust of all customers in the African market."

The Dongfeng team arrived in Cape Town and the local fleet went to meet

Dongfeng Commercial Vehicle Co., Ltd. continues to  expand in overseas markets. In addition to excellent product quality, Dongfeng Motor Group Co., Ltd. has played a vital role in global brand communication and promotion. In 2017, Dongfeng Motor Group Co., Ltd. once again named Dong Feng and established Dongfeng Team to participate in the 2017-18 season Volvo Ocean Race. The 12 ports that the event has lining up this season are in perfect harmony with Dongfeng Motor Group Co., Ltd. brand promotion strategic goals. In each port where the sailing ship is docked, Dongfeng Motor Group Co., Ltd. has carried out a series of eye-catching brand communication and business promotion activities in accordance with the local customs and culture. These just-in-time marketing activities are a good help for Dongfeng’s overseas brand and sales progress. In this way, the citizens of the country along the route can better understand the “Dongfeng” culture and effectively increase the awareness of Dongfeng Motor Group Co., Ltd.’s overseas brands, and further lay a solid foundation for Dongfeng Commercial Vehicles to successfully develop the market in overseas countries and regions.

Dongfeng Tianlong's flagship exhibited in Cape Town Race Village, South Africa

In October 2017, at the first stop of the Volvo Ocean Race in Alicante, Spain, Dongfeng Motor Group Co., Ltd. as the first Chinese automotive brand to respond to the “Belt and Road” initiative for the first time in the world, initiated the “One Belt, One Road and Your Mind” initiative. It has attracted a large number of global partners for cooperation and echoing, which has fully promoted the popularity and reputation of Chinese automobiles in the world.

Local people visit Dongfeng Museum and participate in experience activities

In December of the same year, when the Dongfeng team arrived in Cape Town, South Africa, Dongfeng Commercial Vehicles successively planned a series of interesting brand promotion activities, including Dongfeng Tianlong Engineering Vehicle Appraisal Meeting, Dongfeng Brand Experience, Theme Salon, Event Experience, and China. Cultural experience. At the same time, in order to meet the needs of the West African market, Dongfeng Commercial Vehicles has launched new overseas models, continuously introduced customized products, continued to force overseas markets, create new interest growth points, and provided first-class products, complete services and after-sale protection for overseas markets. . Less than two months time, two batches of orders, but also fully shows that Dongfeng Tianlong tractors as an entry point, Dongfeng commercial vehicles have a firm foothold in the West African market, with a point, will eventually cover the entire African market.

Dongfeng Tianlong flagship in Africa

With the help of the Volvo Ocean Race, Dongfeng Motor Group Co., Ltd. actively implements the national “Belt and Road Initiative” and is committed to developing the Dongfeng brand into an internationally renowned automobile brand, constantly exploring new development paths and creating a good environment. At the end of the 2017-18 season, the Volvo Ocean Race is nearing the end. The Dongfeng Team accompanied the Volvo Ocean Race around six continents and eight countries. It has gained continuous exposure both at home and abroad, with influence across Europe, Africa and Asia. Americas and other regions. In order to better serve the “One Belt, One Road and Your Minds” initiative, Dongfeng Commercial Vehicles will re-optimize and sort out the countries along the route of the Dongfeng Tianlong flagship, Dongfeng Tianlong, Dongfeng Tianlong KC, and Dongfeng Tianjin Four King Kong as overseas star products. Sales channels and service networks, and actively improve after-sale protection, shaping Dongfeng brand's own "Chinese business card"

Dongfeng Tianlong flagship in Africa

 With the use of the Volvo Ocean Race, a global brand communication platform, Dongfeng will spread the “Belt and Road” initiative to the rest of the world, which will greatly enhance Dongfeng’s global brand recognition and reputation. Dongfeng Commercial Vehicles will Providing a more complete product system, a more intimate service system, and a more comprehensive after-sales guarantee for global users, eventually the brand communication and business development go hand in hand, and an “international China Dongfeng” is vividly facing the African market and even the global market.

Dongfeng team in the game

about us:

Dongfeng Motor Group Co., Ltd. (formerly No.2 Automobile Manufacturing Factory) was established in 1969. It is an excellent car company in China. Its headquarter is located in Wuhan, which is known as the “Nine provinces throughout the country.” The main bases are located in Shiyan, Xiangyang, Wuhan and Guangzhou. The business covers a full range of commercial vehicles, passenger cars, components, automotive equipment and automotive level businesses.

As of the end of 2017, Dongfeng Motor Group Co., Ltd. has total assets of 325.6 billion yuan and employs 160,000 people. In 2017, Dongfeng Motor Group Co., Ltd. sold 4.121 million vehicles and realized sales revenue of 631 billion yuan. It ranks 68th among Fortune 500 companies, 16th among China's top 500 enterprises, 3rd among China's top 500 machinery companies, and 2nd in China's auto industry.

Dongfeng Motor Group Co., Ltd. has strong industry influence and brand appeal in the automotive industry. The Dongfeng brand takes "quality, wisdom, and happiness" as its core value, and is the first well-known trademark in the Chinese automobile industry. China's top 10 most growth force. Well-known trademarks, the world's top 500 brands. In 2017, Dongfeng's own-brand auto sales reached 1.439 million units, a year-on-year increase of 4.5%, and sales volume remained the third in the industry, among which sales of commercial vehicles ranked first in the industry.

The Dongfeng team won the third place in the 2014-15 season Volvo Ocean Race and was the first Chinese team in the history of the Volvo Ocean Race to reach the ultimate podium. Dongfeng Team is 100% supported by Dongfeng Motor Group Co., Ltd. and continues to participate in the 2017-18 season Volvo Ocean Race.