Target: 330,000 units! FAW Jiefang 2025 Global Partner Conference held

10 Jan 2025

China Commercial Vehicle Network News: On December 12, the FAW Jiefang 2025 Global Partner Conference with the theme of "Co-creation, Co-advancement, Co-win and Co-sharing" opened in Qingdao. At the conference, FAW Jiefang released the "SPRINT2030" internationalization strategy and proposed a goal of challenging 330,000 vehicle sales in 2025.

At the meeting, Yu Changxin, executive vice general manager of FAW Jiefang, delivered a marketing work report with the theme of "Winning the world with customer first, opening a new chapter with global linkage", comprehensively reviewed the highlights of FAW Jiefang's marketing work in 2024, and elaborated on the "eight firsts" achieved by FAW Jiefang around the "five persistences", "five considerations" and "five transformations", namely, the brand value has been ranked first in the industry for 13 consecutive years, the sales volume of domestic medium and heavy trucks has been ranked first for 9 consecutive years, the sales volume of tractors has been ranked first for 18 consecutive years, the sales volume of trucks has been ranked first for 4 consecutive years, the sales volume of natural gas vehicles has been ranked first for 4 consecutive years, the growth rate of light vehicles has been ranked first in the industry, the growth rate of the leading brands of new energy medium and heavy trucks has been ranked first, and the compound growth rate of overseas sales has been ranked first in the industry. At the same time, the direction, path and development prospects of FAW Jiefang's marketing work in the future were clearly outlined, and the sales target of FAW Jiefang in 2025 was clarified, that is, the sales volume of complete vehicles will challenge 330,000 units, an increase of 27% year-on-year, including 80,000 units in overseas sales and 46,000 units in new energy sales.

At present, the globalization trend of the commercial vehicle industry is accelerating. FAW Jiefang has seized the opportunity of transformation, planned globally, and continued to make efforts for the national automobile brand to enter the world. At the meeting, Li Sheng, general manager of FAW Jiefang, released FAW Jiefang's "SPRINT2030" internationalization strategy, comprehensively introduced the internationalization strategic goals and implementation paths, and made it clear that by 2030, FAW Jiefang's global sales will exceed 500,000 vehicles, and overseas sales will reach 180,000 vehicles, accounting for 36%. At the same time, with the "three-step" stage planning, FAW Jiefang's six internationalization strategic measures of "global layout, multi-brand operation, technology leadership, business innovation, co-construction and win-win, and people-oriented" are comprehensively constructed to lay a strong foundation for FAW Jiefang to realize its beautiful internationalization blueprint and global development goals.


Subsequently, Wu Bilei, Deputy General Manager of China FAW and Chairman of FAW Jiefang, pointed out in his speech that in 2024, FAW Jiefang will not be afraid of difficulties, will move forward under pressure, will make global efforts, intensify transformation, always adhere to brand leadership, insist on product leadership, focus on innovation and transformation, accelerate large-scale marketing, and large-scale manufacturing transformation. The sales of complete vehicles increased by 7.4% against the trend, the domestic medium and heavy truck share remained the first, overseas exports climbed to a new height of 60,000 vehicles, new energy has doubled for two consecutive years, and 9 market segments have achieved the first place in the industry, creating a performance of counter-cyclical growth and achieving extremely difficult results.


Finally, Liu Yigong, Director and General Manager of China FAW, said that in 2024, FAW Jiefang has done a great job in market breakthroughs, overseas breakthroughs, green transformation, technological innovation, reform and change, and coordination with dealers and service providers, which deserves praise. At the same time, he put forward six hopes for FAW Jiefang: to strengthen strategic leadership and implement new requirements for enterprise development; to strengthen innovation-driven and strengthen new driving forces for enterprise development; to strengthen market development and seize new opportunities for enterprise development; to strengthen internal reforms and improve new mechanisms for enterprise development; to strengthen development transformation and strengthen new advantages for enterprise development; to strengthen overseas business and create growth poles for enterprise development, create new peaks and new achievements in Jiefang's leading development, and make new and greater contributions to China FAW's strategic transformation and high-quality development.



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